Disintermediation in Publishing

Late last week Crain’s New York reported on Amazon’s further entrance into the publishing space with a bid for Amanda Hocking’s new novel.

“To beef up its offer, Amazon brought in Houghton Mifflin Harcourt, which would have published the print editions of Ms. Hocking’s books, according to insiders … St. Martin’s Press ended up winning the auction, paying $2 million for the series of four novels, but Amazon actually made the highest offer of the six bidders, according to insiders.”

Industry insider Mike Shatzkin points out that Amazon does not have traditional book store distribution, but in reality that is not a big blocker. Any bookstore would take Amanda Hocking – even if it was Amazon doing the selling in.

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