The “Post-Empire” Era of Publishing


BRET EASTON ELLIS
“I had to like fight my publisher to, you know, make sure that they were using these networks in order to, like, promote the book and they came around. I mean literally, they… I don’t think my publisher is even using Twitter five or six months ago.”

It’s telling that Mr. Ellis focused so much on the social networking aspects of publishing and promotion. The empire days of three martini lunches and lavish book parties are long gone. Now publishing is the world of creating a Twitter following, or Facebook following, and having an intern from the publishing office hack away.

Ellis says it best in the first few seconds of his talk. “It’s much less fun to release a book these days.”

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